Memories: an event tracker
Privacy Policy
Last updated: 24 October 2026
Memories is built so that your memories stay yours. This policy explains what the app does with your information.
Your memories stay in your iCloud
Everything you add (memories, their names, dates and places, and photos) is stored in your own iCloud account through Apple's CloudKit, with every field encrypted. We don't run servers that store your content, and we can't see it.
Sharing is only with the person you choose
When you share a space, it is shared through iCloud with the one person you invite, and only with them.
Suggestions are made on your device
If you allow access to your Calendar or Photos, the app reads them on your device to suggest memories. Nothing from your calendar or photo library leaves your device unless you save a memory, which is then stored in your iCloud as above.
Anonymous usage statistics
To decide what to improve, the app sends anonymous statistics about which features are used to TelemetryDeck, an analytics service based in the EU. These say what kind of thing happened, for example that a memory was added or a tab opened, and never what it contained. They never include your memories, names, notes, places, dates, photos, search terms, or anything about the people you share with.
Each statistic also carries general device details (app version, iOS or iPadOS version, device model, language and region) and a random identifier that is scrambled on your device, so it can't be traced back to you or your Apple Account. TelemetryDeck does not store IP addresses.
You can switch this off at any time in the app: tap your profile on Home, then Permissions → Usage Statistics.
Purchases are handled by Apple
Buying Premium goes through the App Store. We receive no payment details.
No ads, no tracking, no selling
The app shows no ads, doesn't track you across other apps or websites, and doesn't sell or share your information.
Your data, your control
You can export everything as a zip file at any time (tap your profile on Home, then Account → Export data), and delete all of your data from the app (Account → Delete Account). Deleting the app doesn't delete your iCloud data. You can also remove it in iOS Settings → [your name] → iCloud.
Children
The app isn't directed at children under 13.
Changes
If this policy changes, the new version will be posted here with a new date.